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Schillers Camera · Staff Training

Godox V100.

100Ws
Power output
~400
Full-power flashes/charge
70–100
Consecutive full-power flashes
2.3"
Color touchscreen
1/8000s
Max HSS

01 · Pitch

20-second pitch

The V100 is the most powerful round-head hotshoe flash in Godox's V-series — 100Ws with a cooling fan for sustained bursts, a 2.3-inch color touchscreen, and a detachable SU-1 sub-flash. It was announced in December 2024 and shipped in early 2025 (sources differ on the exact date). It sits above the V1 Pro for customers who want the most on-camera power. Be upfront that it isn't weather-sealed, that the touchscreen is less intuitive than a dial for some shooters, and that the SU-1 has no TTL.

Who is the customer?

Wedding and event shooters who want the most on-camera power Photographers who shoot long bursts and need the cooling fan Customers who like a touchscreen interface Buyers who want the SU-1 sub-flash for fill Shooters comparing it against the V1 Pro

02 · Specs

Five V100 specs to memorize

  1. 100Ws round head with a 28–105mm zoom, head tilt from -7° to +120°, rotation of 0–330°, and HSS to 1/8000s (Godox says up to 1/80,000s with the Sony a9 III's global shutter).
  2. 7.2V/2980mAh battery (VB30) rated for about 400 full-power flashes with recycle around 1.7 seconds; it also works with the PB960 pack, bringing recycle to about 0.8s.
  3. A cooling fan allows about 70–100 consecutive full-power flashes; flash duration is 1/300–1/20,000s.
  4. A 2.3-inch color touchscreen, 2.4G X-system wireless as a master and receiver with 5 groups, and a 2W LED modeling lamp at 3300K ±200K with 10 levels.
  5. Power range 1/1 to 1/256 per B&H (one reviewer wrote 1/512); about 616g with battery; available for Canon, Nikon, Sony, Fujifilm, OM System, and Pentax.

03 · Signature feature

The feature that sells it: the most on-camera power in the V-series

At 100Ws, the V100 out-muscles the 76Ws V1 and V1 Pro, and a fan lets it keep firing through 70 to 100 consecutive full-power flashes. The touchscreen puts settings a tap away, and the SU-1 sub-flash gives a built-in fill source.

What to say on the sales floor

Lead with power and the fan, then be upfront. Digital Camera World and Fstoppers noted it isn't weather-sealed; Digital Camera World also found the two-step power-on and touchscreen less intuitive than a dial; Light and Matter noted the SU-1 has no TTL; and SLR Lounge said fingers can block the screen and bump menus.

04 · Video

Video: burst performance and touchscreen controls

A demo video should show a burst of full-power flashes with the fan running, then walk through the touchscreen menus so customers can judge whether they like the interface.

Practical starting settings

For the demo unit: fire a burst at full power, adjust settings on the touchscreen, and attach the SU-1 to show the fill option.

05 · Discovery & demo

Ten discovery questions

  1. How much power do you need on-camera?
  2. Do you shoot long bursts at full power?
  3. Do you prefer touchscreens or dials?
  4. Would the SU-1 fill flash be useful?
  5. What camera system are you on?
  6. Are you comparing this with the V1 Pro?
  7. Do you need weather resistance?
  8. Will you use it off-camera?
  9. Do you want to use the PB960 pack?
  10. What frustrates you about your current flash?

Five-minute sales-floor demo

  1. Show the touchscreen. Navigate menus and adjust power.The interface is a major difference from older V-series flashes.
  2. Fire a burst. Show consecutive full-power flashes with the fan running.Demonstrates the sustained-burst capability.
  3. Attach the SU-1. Show the sub-flash and mention it has no TTL.Honest about a limitation.
  4. Show the power-on sequence. Demonstrate the two-step power-on.Sets expectations about the reviewer-noted quirk.
  5. Compare against a V1 Pro. Hold them side by side and compare power ratings.Helps the customer choose.

06 · Objections

Common objections and answers

"Why the V100 instead of the V1 Pro?"

The V100 offers 100Ws versus 76Ws, a cooling fan for sustained bursts, and a color touchscreen. The V1 Pro gets about 500 flashes per charge versus roughly 400 on the V100.

"Is it weather-sealed?"

No — both Digital Camera World and Fstoppers noted it isn't.

"Does the sub-flash support TTL?"

No. Light and Matter noted the SU-1 is manual-only.

"Is the touchscreen good?"

Opinions vary: Digital Camera World found it less intuitive than a dial, and SLR Lounge noted that fingers can block the screen and accidental bumps can change menus.

"When did it launch?"

Announced December 2024, shipping in early 2025 — sources differ on the exact date.

07 · Compare

Competitive positioning

FlashPower / zoomBatteryExtrasWhere it loses to the V100
Godox V1 Pro76Ws; 28–105mm~500 flashesSU-1; USB-C battery; ~100 consecutive flashesMore flashes per charge, but less power than the V100's 100Ws.
Godox V176Ws; 28–105mm~480 flashes~40 consecutive flashes; magnetic ring separateLighter, but less power and thermal headroom than the V100.
Godox V860 IIIGN ~60; 20–200mm~480 flashesModeling lamp; USB-C; 120° tiltLonger zoom reach, but a rectangular head and less power than the V100.
Profoto A2100Ws round head~400 flashes, 0.1–1.6s recycleProfoto ecosystem; 2.1W modeling lampStronger build and ecosystem, but about 773g — matches the V100's 100Ws.

08 · Close

Close the conversation

Closing question: "If you need the most on-camera power and sustained bursts, does the V100 beat the V1 Pro for how you shoot?"

Lead with 100Ws and the fan, be upfront about weather sealing and the touchscreen, and offer the V1 Pro for longer battery life per charge.